Marketing is one of the pivotal part of running a business, this has evolved in the past few years; nowadays Marketing Officers of any organization are forced to add technical skills to their portfolio because the world is now focused on getting all they need from the internet.
In Africa, this knowledge is increasing but could be better as many are still focused on the traditional means of marketing even though these methods are becoming obsolete.
This forces entrepreneurs to look for the next best things. Below are 3 advantages of Online Marketing that should help you make a decision to take advantage of the Internet.
1. Maximum Potential Reach: Taking advantage of the internet in its many forms creates for you an unlimited potential reach; advertising on the Internet has far more significant results compared to advertising using traditional media like a billboard or newspaper.
You have a better chance of reaching an entire city, state, country, country or even the entire globe using Online Marketing compared to using the traditional methods.
2. Specific Audience and Retargeting: This is a feature you will not find on the traditional media, this is also one of the latest technology available for marketing products and services on the internet, this feature allows you to target specific audience such as by age, vocation, gender, city, country and many other metrics; in order to reach the expected crowd.
Re-targeting on the other hand is a feature that keeps your product in the view of the potential client until they decide to make the decision to become a customer.
3. Analytics: Everyone appreciates the value of information because it helps you plan for the future. Whenever you take an advert position on a newspaper or billboard, you have no idea who saw your advert during the duration you paid for;
There are no analytics of reach or people that actually saw your advert but with Online Marketing, you can get the data of exactly how many people came across your advert post and in the same vein get engagement from your potential clients.
Bonus: When advertising on the Internet, you can target a city, state or country and anyone on the platform you choose will most likely receive your content. A good number of people spend most of the time buried in their phones rather than looking up to a billboard or picking up a newspaper.
Hence with Online Marketing, you actually get your advert into their phones and the best part of it is that you can start getting engagement based on the kind of product or service you render.
IN CONCLUSION, Online Marketing is Significantly way CHEAPER and RESULT ORIENTED compared to the Traditional Advertising. Click here to learn on the different options available to market your services or products on the internet.