DIGITAL MARKETING, This is our focus for today
Except you live under a rock in the desert, you must have heard of the term DIGITAL MARKETING or in layman’s term “Online Marketing”
So what is digital marketing? You might ask Is it a scam, a myth or is it a tool? Let’s start with a little background. The term “Digital Marketing” was first used in 1990 when the first Web Search Engine was launched.
You might ask, “what is a search engine”? A web search engine’ is a software system that is designed to search for information on the World Wide Web. This is basically searching for information that has been placed on the internet by someone else. It is definitely one of man’s greatest inventions and a successful way of connecting people from different parts of the world. Such Search Engines include the popular Google Search, Yahoo, Social Media Platforms like Facebook, kingschat, Twitter, LinkedIn and the list is truly endless.
Digital Marketing itself is built on the internet and it is basically an umbrella term for all your Online Marketing Efforts. So lets define Digital Marketing: According to Wikipedia, Digital Marketing is the marketing of products or services using Digital Technologies mainly on the internet, but also including mobile phones, displaying advertising, and any other digital medium. Digital Marketing has evolved greatly since the Very First Web Advertisement Banner that was posted in 1993.
The striking thing about digital marketing is its Ever increasing incorporation into marketing plans and our everyday life.
People are increasingly using their digital devices to make order and carry out their businesses INSTEAD of visiting the physical shop or office. People are having online meetings and striking deals. It has become very POSSIBLE to actually LIVE on the internet and any wise Business Venture will take advantage of Digital Marketing
Let’s go back a while and examine the term marketing, What is Marketing? According to the American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Digital Marketing can also be defined the same way but with a different twist, which is; THE USE of Digital Technologies. The term, ‘marketing’, comes from the Latin, ‘mercatus’, meaning a marketplace; now that is a little bit of history to know;
Digital marketing actually brings the Marketplace to your mobile phone so that means you have a marketplace in your pocket, giving you access to the market anywhere and anytime.
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