What is SEO, you may ask; According to Wikipedia, it is the process of affecting the online visibility of a website or a web page in a web search engine’s UNPAID results? Yes compared to SEM (Search Engine Marketing) where you pay either Per Click or any other gauging metric.
SEO can be best explained as planting the RIGHT crop on a land that is naturally fertile, it will naturally bud and brings fruits compared with SEM (Read More About SEM); SEM is more of adding manure and other fertilizers to enrich the soil and increase the production period. The main difference between SEO and SEM is the increase of SPEED in Result; However both techniques are required if any business plans to thrive on the internet. They are simple rules that must be observed in the Digital Marketing World.
Watch a 45 Seconds Video on SEO
When you start a business, you run a feasibility study to check the need of the product either within a geographical space or on the Internet. Once you have confirmed the need, you move into development of product or services after which you must touch Marketing.
You have got to understand how to serve your product or services to your clients, many good businesses have packed up shortly after starting BECAUSE they did not give proper attention to marketing strategies. The same applies to Internet or Online Marketing, you should understand the building blocks and develop a strategy that will help your business thrive and provide its services to the right crowd.
Understanding how marketing works on the internet is too vital for a business that intends to stay relevant over the coming years, there is a 90% chance that businesses who do not set up their business on the internet and make their presence known through techniques like SEO & SEM, will become obsolete in the coming months and years.
Our aim with this blog post is to provide you with the RIGHT information to make the RIGHT decisions for your business to advance; it’s literally difficult to start and finish all about SEO in a simple blog like this. We will take it chunk by chunk.
As we defined earlier, SEO is a process that affects your Presence on the Web. SEO observes how Search Engines work; search engines like Google.com, Bing.com e.t.c, they all work with different protocols and algorithms that must be observed for you to make the best of your usage. For example, If someone goes on Google.com and search for Iphone X, there are several website with the word typed “Iphone x” nonetheless Google will pull up the best and most credible source which could be apple.com because they are the maker of the phone.
SEO is a continuous process for any business and it comes down to Contents & Keywords; these 2 areas must be satisfying. When you start up your online venture, it will be very wise to find out exactly what you need to put in place before you get started. Content & Keywords could be a topic of itself and maybe we will dive deeper some other time but for this discussion, i want you to consider the fact that these 2 things called Content and Keywords are the master key in the Digital World,
If your business is to be found on the internet, it will be all about Content and Keywords, if you are going to make sales and connect with the right people then you have to consider Content and Keywords; SEO can also be defined as putting up the right content with the right keywords to increase your visibility on the Web.
I will give you 2 points as a take away from this blog post but before that, let’s look deeper into the definition of SEO; confirmed it is a gradual process and almost never produces instant results because it requires a third party like Google.com e.t.c nonetheless it is a most profitable effort IF DONE the right way. This process involves every step of your engagement on the web.
2 POINTS for Getting SEO Right
- Understanding the Process: This involves either studying the topic using any of the online schools like Lynda.com or Udemy.com. You will have to create time to study and also implement everything you learn. Now while this can be a painstaking effort and this doesn’t substitute the normal running of your business; i will advise any business to take advantage of my second point
- Engage a Digital Marketing Strategist: This is one of the easiest ways to get off on the right foot; engaging THE Right digital marketing consultant will give you an edge into the digital world. A lot of procedures on the digital marketing world have to do with test till a concrete method has been derived. A good Digital Marketing consultant will give you a soft landing and take you through the corners till you start becoming profitable.
This article is simply an introduction to SEO, the capabilities are quite elaborate but we will be taking you through more of the steps later on. Take a look at our previous blog post on www.yortechs.com/blog.
Speaking of excellent Digital Marketing Consultant, the YorTech team is fully equipped to get you started with free consultation, click the link below to write us and we will get back to you within an hour.